If you own or run a business, you are very familiar with the challenges that any company faces when wanting to grow. You’re putting a lot of effort and resources in, but you seem to have reached the unavoidable state of plateau that normally comes after a period of steady growth.
When this happens, it is easily to succumb to frustration, doubt and even despair. Believe me, I’ve been there. Then you ask yourself: “what am I doing wrong?”
Well, the good news is there is no wrong or right, but effective and less effective methods. If your current marketing tools are not helping you grow your business, it is time to look at alternatives.
The reason I love content marketing is because it does not feel like marketing. So when I am writing this blog post, I am not thinking of demographics, statistics, targets, figures, etc, instead I am providing you with an insight on this topic, that hopefully will be of help to you and your business. My aim is to broaden your perspective.
Content marketing is simply that. I believe I can help you, so I am going to show you how and give you some resources that, if put in place correctly, will bring you positive results.
So why content marketing? For the following five reasons:
It enables you to showcase your skills and how they can add value;
It allows you to connect with the right audience and build trusted relationships. The more you help your customers with free information and advice, the more they will want to do business with you. You’ll be the brand of their choice;
It is the most successful and cost-effective way to market your own business worldwide;
It can be written, filmed or audio-recorded. A lot of people relate content marketing to a blog. While this is right, content marketing actually covers a lot more. Your content can also be communicated via videos, podcasts, webinars, training courses, workshops, etc. Let your audience tell you what formats they prefer and focus on those ones. This will save you time and effort;
It is evergreen. It feeds itself, bringing more and more new opportunities. You’ll find that the right content will generate more right content, enabling you to evolve naturally with the new demands of forthcoming trends and technology.
And remember, nothing remains still. We live in an ocean of motion, where changes are inevitable. Change means growth, for a business, for you and for me. Consider new perspectives, new ways of doing things and you’ll notice that changes are actually the best milestones of our existence.