Hello! I am Isabel, a brand storytelling strategist and creative writer. I’m passionate about helping businesses create marketing that’s truly engaging and not only generates them more sales and profit, but also clearly conveys their value.
One of the oldest forms of education in the history of humanity is Storytelling. Old civilisations used stories to preserve their culture, teach their religion and educate their people. Stories were the most effective way to engage and convert communities. This is the reason why the greatest leaders of the world have always used them as an infallible tactic to connect and gain following.
And this is what I truly love about Storytelling. The power that stories have to unite people, shape perceptions and induce us to act in a certain way.
In such noisy times, the challenge of every business is to stand out. Storytelling has, therefore, become the most effective method to connect emotionally with a desired audience.
Here is how I bring my magic:
I work with businesses to clarify, define and articulate their value through an engaging story, which creates the platform for compelling marketing content that sells.
My passion for storytelling comes from a very young age. I believe I was born with a pen in my hand.
Besides I have a curious mind, so after finishing my BA (hons) degree in English Linguistics and Literature, I started a career in advertising with the objective to use my imagination and create powerful and meaningful stories.
Advertising, however, led me to Branding, and I had the opportunity to work with amazing names, such as Virgin, Hertz, Wella, The Cooperative Group, Coal Drops Yard, Hill’s™ Pet Nutrition, to name but a few, telling their stories.
Today, I bring my expertise to smaller businesses and help them increase their profit by telling captivating stories.
We all have a story to tell. What’s yours?
If you would like to find out more about how we can work together, I’d love to hear from you.
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I share lots of insights on branding and writing @littlered_Isabel. Get in touch and let us know what steps are you taking to define your brand and tell your story. We’d love to hear from you #unleashyourbrandsflair